Solution

Referral Platform

Connect people to the right services and opportunities through structured, measurable digital referral pathways.

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Referral Platform
Introduction

What is the Referral Platform

Our Referral Platform enables organisations to build and manage digital referral pathways that connect people with the services, programmes, and opportunities that best meet their needs. Whether referrals are made by practitioners, self-initiated by users, or triggered across a multi-agency network, the platform creates a consistent, trackable flow of people from first contact to appropriate support — generating the outcome data that funders, commissioners, and partners need.

How it works

From first contact to measurable outcome

Multi-pathway referral

Support self-referral, assisted referral, and cross-agency onward referral from a single platform — creating a consistent, coordinated flow of people from first contact to appropriate support.

Structured intake

Capture the information needed to match individuals to appropriate services and ensure smooth handoffs between organisations, removing the gaps that let people fall through.

Real-time tracking

Monitor referral status, follow up with individuals, and identify those who need additional support to engage. Every referral is tracked and linked to a transparent record.

Outcome measurement

Link referrals to outcome data, building an evidence base for the impact of services and programmes that funders, commissioners, and partners increasingly require.

Key features

A platform built for coordination

Flexible Referral Pathways

Design referral journeys that reflect the complexity of your service landscape — direct referrals to specific services, multi-option matching, and structured onward referral between partners.

Co-Designed User Experience

We build referral platforms through co-design, ensuring language, navigation, and accessibility reflect the needs of the specific communities being served — including those with lower digital confidence.

Cross-Sector Coordination

Break down barriers between health, social care, cultural, and community services. A shared environment in which organisations from different sectors can manage and respond to referrals.

Integrated Wellbeing and Outcome Measurement

Embed outcome measurement directly into the referral journey. Collect wellbeing data at the point of referral and at subsequent milestones, building a longitudinal picture of change over time.

Impact Reporting

Access real-time data on referral volumes, completion rates, and outcomes across your network. Understand which pathways are working and where people are dropping out.

Why it matters

Evidence-based referral at scale

Reduced fragmentation

Replace informal, inconsistent referral practices with a structured digital process that works the same way across every partner organisation — reducing the gaps and duplications that let people fall through.

Better access for those most in need

A well-designed referral platform removes barriers to access — making it easier for practitioners to refer and for individuals to self-refer, regardless of their digital confidence or circumstances.

Evidence of impact

Every referral generates structured data. Linked to outcome measures, this builds a robust evidence base that demonstrates the value of your programmes to funders and commissioners.

Scalable infrastructure

A modular platform architecture means the platform can be extended to new partners, geographies, and service types — making it a foundation for system-level change rather than a one-off solution.

Case studies

In practice

We designed and built Ombri in partnership with Southbank Centre and South East London Integrated Care Board — a digital referral platform connecting young people aged 11–25 with creative health opportunities through multiple pathways, including schools, primary care, social prescribing, and self-referral. Ombri includes an integrated wellbeing measurement framework developed with Brunel University.

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