The underlying datasets, the manner of training utilised, the method and ownership of the model, is essential in maintaining control and alignment as we enter into a radically fast-paced and challenging era of AI embodiment in robotics, agents and personas.
Beyond the generic, homogenised applications of artificial intelligence, are highly specific and targeted applications that businesses, organisations and society need. Applications that require a detailed and refined understanding of the humans they are designed to represent and support.
We work to understand human behaviour to build the datasets and models needed to provide custom intelligence applications and solutions that confidently represent and serve people as individuals, as groups and communities, and in society. Hxly is creating the datasets and the models to drive human-focused and aligned solutions, and the technical integration for owners to access, utilse and improve them sustainably.
Why do people disengage from services that could help them? What are the early warning signs? How can an organisation intervene at the right moment, in the right way, to make a meaningful difference? Hxly exists to answer these questions.
Hxly is the intelligence layer — a platform for building, deploying, and evolving the behavioural models that power next-generation products and solutions.
What is Hxly
Hxly is Mortar's platform for behavioural intelligence. It provides the infrastructure, tools, and methodology needed to build, train, and deploy models that understand and simulate human behaviour in highly specific or very complex contexts.
Unlike generic data science platforms, Hxly is an adaptive and evolving suite of models and datasets specifically for overcoming the messy, incomplete data we find across complex systems. It is designed to surface insights and enrich decision making. And it is structured to ensure that the outcomes it generates are used to create the maximum benefit to all users and stakeholders.
How Hxly Works
Hxly operates as an end-to-end behavioural intelligence platform. It connects to your existing data infrastructure, applies advanced modelling techniques to identify patterns and predict outcomes, and delivers insight in forms that decision-makers can apply.
- Data ingestion and preparation: Connect Hxly to your existing systems and data sources. Hxly handles the complexity of data cleaning, normalisation, and enrichment — so your models are built on solid foundations.
- Model development: Build custom behavioural models using Hxly's library of algorithms and modelling tools, designed for developing novel bespoke applications. To represent and simulate individual, group and large-scale customer and citizen engagement.
- Validation and explainability: Every model produced by Hxly is validated rigorously — so we can understand why a prediction, reaction or response is made, not just what that response is.
- Deployment and monitoring: Deploy models and test personas in simulated and live services and workflows, monitoring performance over time, with automatic drift detection and retraining capabilities.
Key Features
- Behavioural risk modelling: Identify where a system or service poses an elevated risk of negative outcomes — from tenancy failure to product failures or service disengagement — before a crisis occurs.
- Pathway analysis: Understand the sequences of events and interactions that precede different outcomes, enabling earlier and more effective interventions and solutions.
- Outcome prediction: Predict the likely outcome of different intervention strategies, enabling the allocation of resources more effectively.
- Explainable AI: Every prediction comes with a clear explanation of the factors that drove it — ensuring that intelligence supports human judgement rather than replacing it.
- Ethical AI framework: Built-in tools for bias detection, fairness auditing, and governance documentation — so you can deploy intelligence responsibly.
- Integration and APIs: Hxly integrates with existing case management systems, referral platforms, and reporting tools — putting intelligence where teams need it the most.
Why It Matters
The organisations we work with are dealing with some of the most complex and consequential decisions imaginable — decisions about people's homes, their health, their children. They deserve systems that give them the best possible intelligence to inform those decisions.
Hxly is built for that responsibility. It combines cutting-edge machine learning with deep domain knowledge — producing models that are accurate, explainable, and designed to be used in real situations.
The goal is not to automate human judgement but to enhance it, giving people the insight they need to act earlier, more effectively, and with greater confidence.
Get in Touch
If your organisation is ready to move beyond reactive services and build the intelligence infrastructure for a more proactive, effective approach, we would love to hear from you. Get in touch to find out how Hxly can help.